April 14, 2014
Associate Professor François Carrillat (Marketing) was presented with the title of Outstanding Reviewer from the renowned Journal of Advertising, at the Annual Conference of the American Academy of Advertising, held in Atlanta from March 27 to 30. This is the world’s most prestigious international advertising conference, attracting over 200 people from some ten countries every year.
Professor Carrillat, who holds a PhD in Business Administration from the University of South Florida, an MSc in Management from the Université de Savoie and a graduate diploma in Applied Marketing from the Université Aix-Marseille III, has been with HEC Montréal since 2005. He specializes in sponsorships, celebrity spokespeople and consumer behaviour. He has written many papers and has a number of other awards to his credit, including the Outstanding Reviewer Award from the Emerald Literati Network in 2012 and 2013, the Young Researcher Award from HEC Montréal in 2009, the Best Reviewer award from the Journal of Marketing Theory and Practice in 2008, and the Best Paper Award from that same journal in 2009. He was appointed an Associate Editor of the Journal of Advertising in August 2013.