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Allô Montréal, a guide created by and for students

August 22, 2014

HEC Montréal students come up with all kinds of good ideas! For instance, the Allô Montréal guide created by trilingual BBA student Lucas Pueyo, with the support of the HEC Montréal student association (AEHEC) and the help of fellow students Antoine Bourg, Olivier Coiffard and François Quilici.

Published annually at back-to-school time, this free bilingual guide suggests different essential places that every student has to visit for a true Montreal experience: where to shop, eat, play sports, go out, study quietly and more. “When I arrived in Montreal in 2012,” says Lucas, “I couldn’t find a comprehensive guide for Montreal in particular. So I came up with the idea of creating Allô Montréal to allow students to make the most of the city more easily.”

Just 2,000 copies of the first version of the guide were distributed to international students in their preparatory year at the School, in 2013. It was such a success that this year the HEC Montréal team will be publishing 20,000 copies of its updated guide and distributing it at all the other university institutions in the city (Polytechnique Montréal, Concordia University, Université de Montréal, McGill University, UQAM) and also at a number of public outlets.

The guide is written entirely by HEC Montréal students, and won the Innovation of the Year award at the 2014 AEHEC Tribute Gala. In addition to the paper guide, the team has created a very active Facebook page, and plans to come out with a blog soon.

Olivier Coiffard, Antoine Bourg and Lucas Pueyo.


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