November 17, 2011
The RBC Financial Group Chair of E-Commerce at HEC Montréal announced the first results of the new imarkscore index of the quality of companies’ interactive presence yesterday, in conjunction with webcom. The index features 85 Quebec and Canadian companies in 15 different industries whose interactive presence was evaluated by 5,950 Internet consumers and experts.
The index, developed by Sylvain Sénécal, Associate Professor of Marketing and Chairholder, and Sol Tanguay, Co-Director of Partnerships with the Chair, was used to analyze each company’s interactive presence from four specific angles: the performance of its website, its social media activities, its performance on search engines and its mobile sites and applications. A total of 85 companies, including Future Shop, duProprio, Archambault, Radio-Canada, Brault & Martineau, The Jean Coutu Group, RONA, Desjardins, Vidéotron, the STM, Simons, Air Canada, earned imarkscores.
“The imarkscore index will allow companies to compare themselves with their competitors and with best industry practices, while helping them to better understand certain consumer perceptions, beliefs and behaviours. The customized analyses conducted and the company reports produced will provide managers with fabulous tools for any web strategy,” says Sylvain Sénécal, co-designer of the imarkscore index.
Companies that have been studied will be able to order detailed reports on their results from the RBC Financial Group Chair of E-Commerce at HEC Montréal. And since the imarkscore index will be produced annually, companies can sign up to be analyzed once a year as a way of tracking their progress.
About the imarkscore index
The imarkscore index was developed by the RBC Financial Group Chair of E-Commerce at HEC Montréal. The team is composed of a number of experienced consultants and researchers, along with master’s and doctoral students in marketing, e-commerce, business intelligence and information technologies.
About the RBC Financial Group Chair of E-Commerce at HEC Montréal
The mission of the RBC Chair is to develop and share cutting-edge expertise and knowledge related to Canadian consumers’ adoption and use of new technologies. Even more importantly, the RBC Chair is interested in helping its partners surpass their performance objectives by providing them with customized tools.