HEC Montréal takes 2nd place at the Marketing Happening

April 8, 2008

The HEC Montréal team of 35 BBA students took 2nd place overall at the 16th edition of the Marketing Happening. From March 28 to 30, the interuniversity competition brought together students from 10 Canadian universities, all of them member institutions of the Students’ Association of Management Faculties of Eastern Canada (SAMFEC).

Participants competed in six academic events as well as social and sports events. To prepare for the academic challenges, the HEC Montréal delegation benefited from the sage advice of Assistant Professor Maud Dampérat, Guest Professor René Gendreau and Part-time Lecturers Pablo Gray and Michel Laurin, all from the Department of Marketing, and Marketing Part-time Lecturer Paul J. Légaré, of Certificate Programs.

Ranking of the HEC Montréal team

1st place
Communications strategy case

3rd place
Business to Business case
Pin-ball
participation

4th place
Direct response marketing case
Marketing strategy case

5th place
CInternational marketing case
Marketing en herbe quiz

7th place
Social component