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Description :

Measures the readership of a brand, media usage, online and offline consumption as well as consumer behaviour. Vividata is unified organisation created by the merger of two media measurement bodies. : NADbank et PMB.

The Target Snapshot tool allows the viewing of survey data starting in 2016.


Terms of access

  • Access restricted to instructors, staff and registered students of HEC Montréal.
  • Authentication by centralised HEC personal code and password.
  • On the "Vividata Target Snapshot" page, enter your email address and click on the "Submit" button.
  • Then click on the "Target Snapshot" button at the bottom of the page.
  • To find product information, click on "Search for a Target" in the upper right corner of the screen and enter a brand or type of product.

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