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La Presse+ ‒ From Tech3Lab’s Research Laboratory to Business Strategy: Using Neuroscience to Optimize Marketing

HEC Montréal is one of Canada’s most research-oriented business schools. More than $10 million is invested in research funds every year, roughly half of which comes from the HEC Montréal Foundation.

    

Discover how HEC Montréal’s Tech3Lab – a research laboratory specializing in the interaction between users and technological interfaces – joined forces with La Presse+ to conduct a UX (user experience) study six months before the launch of Canada’s first digital-only daily newspaper.



"Dare to invest in change through R&D."

Pierre Arthur, Senior Director, Marketing Research, La Presse

        

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hec.ca > HEC Montréal Foundation > Where Do Your Donations Go > Power of giving > La Presse+ ‒ From Tech3Lab’s Research Laboratory to Business Strategy: Using Neuroscience to Optimize Marketing

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