$995 + taxes
1 day - 9 a.m. to 5 p.m.
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This seminar focuses on relationship marketing, various CRM approaches and strategies, and the steps involved in developing an optimal plan for forging strong ties with your customers.
Draw inspiration from today’s best practices to develop your brand relationship strategy and incorporate a relationship-oriented approach within your organization.
“The relevance of communications and interactions with customers accounts for 66% of the purchase decision; the price, on the other hand, explains 33% of the decision.” Harvard Business Review, January 2015
Professionals, managers, mid-level and senior executives in charge of marketing, CRM or database management.
Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.