The content
Fr
New

How to Utilize Big Data to Get Better Marketing Results Faster



Big data is the source of a myriad of opportunities for businesses looking to develop their markets, build customer loyalty, take an innovative lead and explore niches to attract new customers.

Fee

995 $ + taxes

Length

1 jour - 9 h à 17 h

Language
Course given in French
Dates

HEC Montréal
17 avril 2018

Share on

Facebook Twitter LinkedIn Courriel Imprimer

Big data is the source of a myriad of opportunities for businesses looking to develop their markets, build customer loyalty, take an innovative lead and explore niches to attract new customers.

This course features new practices in data and big data analytics to accelerate your marketing results and optimize your customers’ experience.


Goals

  • Explore opportunities stemming from big data and analytics to understand how data behaves, develop appealing proposals and use digital networks to get customers to buy in to new products faster.
  • Review marketing concepts from a big data analytics perspective.
  • Brush up on the latest tools used in marketing analytics.
  • Adopt an analytical framework and practical tools to conduct a big data marketing audit to increase revenues and ROI of new initiatives.
  • Share big data best practices through business cases and guest speakers.
  • Give participants the opportunity to contemplate solutions for improving their strategies and accelerating their results.
  • Clarify the numerous abbreviations used in digital marketing and big data.

Is this for you?

Leaders and marketing managers who:

  • Want to use big data to boost their profits and sales quickly;
  • Are looking to gain a clearer understanding of their options in terms of marketing technologies to better orient their strategies and tactics;
  • Are determined to step up their skills and knowledge in a fast-changing market;
  • Have their sights set on getting a leg up on their competitors with hard-to-replicate advantages.

Special features

  • Interact with high-level marketing executives.
  • Take advantage of big data analytics to acquire new customers, improve product and service quality, increase retention and loyalty, boost average revenue per client, maximize response rates to marketing campaigns and outgrow the competition.
  • Get BIG results!

François Bellavance
François Bellavance
PhD (statistics)
Professor, HEC Montréal
François Labrie
François Labrie
MBA (Finance), HEC Montréal

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.



For more information about this program

 Contact:

Pascal-André Allaire
Senior Advisor

 Phone:

514 340-6001

Contact us

 Stay in touch



        


hec.ca > Executive Education > Our programs > Seminars > How to Utilize Big Data to Get Better Marketing Results Faster

Follow HEC Montréal on the social media

              

About this website  |  Regulations and Policies (in French)

In case of emergency

© HEC Montréal, 2017  All rights reserved.