$1,595 $ + taxes
2 days - 9 a.m. à 17 p.m.
June 11, 12, 2018
Innovation in product and service development is the result of a structured process of creativity, not random happenstance. Given the hectic pace of today’s working world and the pressures of our daily routines, eureka moments are few and far between. To generate fresh, new ideas and bring them to life takes deliberate effort.
This course takes a detailed look at a proven approach and a universal methodology that have enabled a number of businesses to develop innovative goods and services and usher in increased sales and profits in a wide range of industries.
This course is geared primarily to marketing managers, product managers, R&D managers, people involved in developing retail concepts and the marketing of goods/services, as well as senior marketing executives.
Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.
Participants will receive a complimentary copy of KINNO 360TM - Libérer le génie créatif : processus de création d’idées de produits et de services.