With the economic and business environment changing at the speed of light, a strong command of innovation processes is no longer optional – it’s a must. Design thinking is an approach that boosts the potential and performance of innovation initiatives by blending creativity, analysis and collaboration.

Through this hands-on seminar, you will learn the core principles of design thinking, a powerful, concrete approach to creating value.

Presentation

GOALS

Learn a practical approach to innovation, based on usage and prototyping.
Experiment with the nuts and bolts of design thinking and its implementation in real-world applications.
Become proficient in design thinking’s powerful innovation-oriented processes and methods.

IS THIS FOR YOU?

Managers and professionals responsible for innovation initiatives

SPECIAL FEATURES

Hands-on, highly effective approach to innovation, with a focus on collaboration and concrete problem-solving.

Program

Day 1

Introduction to design thinking: The art and science of design thinking

Design thinking in action: The “gift”

Observe/understand: Empathize with clients/users of all kinds: what they say and what they feel

Visualize: Develop personas to tap into client/user experiences

Capture: Capitalize on insights and ideate

Do: Prototype ideas

Assess: Overcome the challenge of generating value

Recap: Surprising outcomes and success stories.

Day 2

Share and persuade: Design of seducing/swaying

Presentations and discussions

Reconfigure: Implementation of design thinking in an organization.

Lead: Staging of the “design” moment.

Pilot: Leadership and management for continuous innovation.

TRAINING APPROACH

Hands-on workshops that make it possible to test out the processes presented in the seminar; preparation of the conditions required to implement the approach in your organization.

Instructors

Laurent Simon

DESC (Management), MSc (Management), PhD (Administration), HEC Montréal

Professor, HEC Montréal

On-site

Driving and Fast-Tracking Innovation Through Design Thinking