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Driving and fast-tracking innovation through design thinking



With the economic and business environment changing at the speed of light, a strong command of innovation processes is no longer optional – it’s a must. Design thinking is an approach that boosts the potential and performance of innovation initiatives by blending creativity, analysis and collaboration.

Through this hands-on seminar, you will learn the core principles of design thinking, a powerful, concrete approach to creating value.

Fee

$1,595 + taxes

Length

Two days – 9 a.m. to 5 p.m.

Language
Course given in English
Dates

HEC Montréal
February 14, 15, 2019

This program is also offered in French.

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Goals

  • Learn a practical approach to innovation, based on usage and prototyping.
  • Experiment with the nuts and bolts of design thinking and its implementation in real-world applications.
  • Become proficient in design thinking’s powerful innovation-oriented processes and methods.

Is this for you?

  • Managers and professionals responsible for innovation initiatives

Special features

  • Hands-on, highly effective approach to innovation, with a focus on collaboration and concrete problem-solving.

Instructors:

Franck Barès
Franck Barès
PhD (Sciences de gestion)
Associate Professor, HEC Montréal
Niels Billou
Niels Billou
MBA, PhD (Entrepreneurship and Innovation)

Day 1

Introduction to design thinking: The art and science of design thinking
Design thinking in action: The “gift”
Observe/understand
: Empathize with clients/users of all kinds: what they say and what they feel
Visualize
: Develop personas to tap into client/user experiences
Capture: Capitalize on insights and ideate
Do: Prototype ideas
Assess: Overcome the challenge of generating value 
Recap
: Surprising outcomes and success stories.
 

Day 2                                                                                

Share and persuade: Design of seducing/swaying
Presentations and discussions
Reconfigure: Implementation of design thinking in an organization.
Lead: Staging of the “design” moment.
Pilot: Leadership and management for continuous innovation.

  • Hands-on workshops that make it possible to test out the processes presented in the seminar; preparation of the conditions required to implement the approach in your organization.

Participants in all of our seminars will receive a certificate of completion from Executive Education HEC Montréal.



For more information about this program

 Contact:

Michelle Vaillancourt
Senior Advisor

 Phone:

514 340-6001


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