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Yannik St-James


Yannik St-James

MSc; PhD (marketing)

Associate Professor, HEC Montréal

Yannik St-James is an associate marketing professor at HEC Montréal. Her main focuses include the construction of meaning, the consumer experience and branding. She specializes in consumer behaviour, brand management, food marketing and consumption, and qualitative methods in marketing research.

 

 

Course given by Yannik St-James:

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