Sylvain Lafrance is a well-known figure in the communication world, both at home and abroad. He had a lengthy career with Radio-Canada, where he directed all French-language radio, television and internet services from 2005 to 2011. Under his leadership, the various divisions of the corporation became more cohesive and unified. He was also a driving force behind a number of new offerings, including the popular TOU.TV video-on-demand platform. He is an adjunct professor and director of Pôle Médias HEC Montréal.