Jean-François Ouellet is an associate professor in marketing and entrepreneurship at HEC Montréal. A born entrepreneur, he was 16 when he founded his first company, Les Produits JV, which earned him a student entrepreneur award from the Business Development Bank of Canada. He later became a shareholder and head of marketing for Lyrtech, a small tech company based in the Quebec City area. Between 1997 and 2002, he played a role in taking the company public and expanding its operations to 20 countries around the world. Since fall 2010, he has been the host of Génération INC., a business affairs program on the V television network, and is a regular speaker and workshop leader with private- and public-sector organizations. His expertise extends to product management, entrepreneurial-minded innovation, B2B marketing and international marketing.