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Hans LaRoche


Hans LaRoche

BBA, MSc (Marketing)

Hans LaRoche is a partner in a strategic marketing and communications firm. With over 20 years of experience in customer retention and strategic planning initiatives, he has played a key role in developing and evaluating numerous loyalty programs for the likes of Provigo, Via Rail, Northwest Airlines, Microcell Solutions, Abbott Laboratories, National Bank Mastercard and the Quebec City Tourism and Convention Bureau.

Between 1995 and 2000, he served as the VP Strategic Planning and VP General Manager of Carlson Marketing Group, a leading international relationship marketing agency. Extensive experience in the retail industry, including six years at Provigo (1989–1995), where he was the head of promotional, outreach and loyalty programs, have given him unique insight into customer retention issues and strategies.

 

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