Alexandre Tellier is the head of research and a partner at imarklab consulting firm. He specializes in marketing and e-commerce analytics. His main goal is to make these metrics easier to understand and apply in a business context. He has spearheaded many projects designed to optimize the online experience for companies operating in the media, retail, education and other industries. In addition to being a consultant and researcher, he teaches a master’s level course in online marketing at HEC Montréal.