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Thesis defence by Benjamin boeuf

The impact of multi-brand settings on sponsorship effects: essays on competitive interference and portfolio variance


Thesis defence

Candidat Benjamin boeuf
Date December 10, 2015
Hour 4:00 PM
Location HEC Montréal - Côte-Sainte-Catherine
3000, chemin de la Côte-Sainte-Catherine
Montréal (Québec)
Canada H3T 2A7
Room: CPA du Québec
Title The impact of multi-brand settings on sponsorship effects: essays on competitive interference and portfolio variance
( Abstract  PDF )
Supervisor
 
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